MLM (Multi-Level Marketing)

MLM (Multi-Level Marketing)

MLM, or Multi-Level Marketing is a brilliant business model. It has been projected by the end of the year 2010, MLM will rake in over 200 billion dollars in sales. Now, when you think about this very carefully, and you know for a fact that most home business owners who enter an MLM business will not be successful, any logical thinking person should be asking some very important questions.

If this MLM thing is so distasteful to most people on the Internet, then how in the world is the business model making 200 billion in sales? There must be someone, somewhere that is definitely doing something right! Yes, there are many people who have learned how to build an MLM business. The intent and purpose of Mentors on Mission, is to be part of the solution to the problem of MLM marketing, and to tell the Google readers that cursing MLM is not the answer. The answer is to learn how to use the business model to make money online.

You have to ask yourself why is MLM not working for me? In essence, more than likely you are pitching deals. You are talking about your greatest widget or jungle juice business to all your friends and relatives. You are talking about the benefits of taking the vitamins and pills, while in reality, you should be talking about totally different things than the product! You see, the products in MLM companies are NOT the most important element in the equation. The product is not important! The product is what will turn people off immediately! And yet, Marketer Joe and Mary go along their way touting the greatest jungle juice in the world that will cure all your illnesses and make you and incredible amount of money, for little or no effort.

MLM Marketer Joe and Mary go off on Google and advertise their business as the latest and greatest medical find in the history of the world. They buy Google pay per click advertising to promote their business. They go on forums to talk about their greatest MLM business venture. They use Facebook, Twitter and NING to talk about with their friends their great business. They use every classified ad service like Craigslist, to advertise their new found answer to the history of mankind product that is going to make over a billion dollars in the next year, while all this time, energy, money and pride they are sacrificing, they are not making one thin dime for their efforts...BUT...and this is a very important BUT...they are simply falling into the same old routine as everyone else is doing. They are "Faking It, Until They Make It!" And there, my friend, is your answer to the whole problem of the MLM industry. You have less than 20% of the people actually building an MLM business in the right way, while the other 80% of the people are simply trying to get rich quick with little or no effort. In a nutshell, there is the problem.  If you wish to learn more about what not to do, read on!

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